Hanwool
Hanwool sweet potatoes are simply better.
Hanwool is a specialized food manufacturing company that develops
and produces healthy snack products using domestically grown agricultural ingredients.
Well known for our moist sweet potato sticks, Hanwool is now expanding its business portfolio to include a wide range of products
—from bakery snacks to premium pet food— offering nature-friendly, trustworthy treats for both people and their animal companions.
BRAND STORY
Hanwool’s previous logo embodied our roots and our philosophy of living in harmony with nature. The new logo preserves this essence while reimagining the name with
softer, more fluid curves, bringing Hanwool’s warmth and trust even closer and making it feel more friendly and approachable.
The open, flowing lines and rhythmic letterforms echo the gentle flow of nature and symbolize Hanwool’s ever-expanding possibilities and our continuous journey forward.
The open, flowing lines and rhythmic letterforms echo the gentle flow of nature and symbolize Hanwool’s ever-expanding possibilities and our continuous journey forward.
